Welcome to Professional Photographers of the Greater Bay Area!

Welcome to Professional Photographers of
the Greater Bay Area!

PPGBA provides the latest in professional education and information, for both established and emerging photographers in the Bay Area and Northern California. We serve our members through live, interactive, in-person events and workshops.

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Nov. 20th Annual Corporate Member TRADE SHOW


PPGBA’s Annual Corporate Member TRADE SHOW Night! November 20, 2014

This is a joint meeting with the American Society of Media Photographers Northern California Chapter (http://www.asmpnorcal.org) and NCPP (Northern California Professional Photographers) (http://www.ncpponline.org)

Attendance for THIS MONTH’S MEETING IS FREE TO ALL! Bring a friend/colleague! (no charge for guests!)

Corporate Member Trade Show begins at 7 pm.

Guest speaker and 90 minute program: Judy Hermann on Earning a Living – In a World Where Everyone Has a Camera begins at 8 pm
THIS IS A FREE MEETING so bring a guest and encourage your colleagues to attend!

SPECIAL LOCATION – Impact Hub at 2323 Broadway, in Downtown Oakland, Just 4 blocks from the 19th St. Oakland BART Station.

PPGBA member “People’s Choice” Print Competition – see more info below

Meet and learn about some of the finest suppliers for professional photography. Take time to stop by and visit all the tables where you can meet with company representatives face to face, see special products, discuss your needs, give feedback, and most importantly, support your industry.

About the Program

November 20, 2014 Speaker -EVERYTHING HAS CHANGED with Judy Herrmann



“Approximately 1.2 billion photographs are made per day. That’s 500 Billion photographs per year.”
Source: Wired Magazine: Photography is the New Universal Language and It’s Changing Everything 8/20/2013

“The swift pace at which we create images is only matched by the pace at which we discard them…” – Stephen Mayes
Source: Wired Magazine: Photographs are No Longer Things, They’re Experiences, 11/15/2012

Judy’s program will point out how your career of photography is no longer selling photography and How – PHOTOGRAPHY’S FUNCTION HAS CHANGED. You are not selling photography.

Judy will cover how ads and markets have evolved.
1. 99% of Millenials are more likely to engage with a friend than a brand.
2. Next? – come and find out!
Her information will show you – THE VALUE PROPOSITION HAS CHANGED
“Quality is not an absolute measure.”
She’ll make you think hard – WHAT’S YOUR STORY? “For most of my career, the story I told potential clients was related to the quality of my work and my efficiency and resourcefulness on location. Wrrrong! Judy has something new for you to look into!!
She’ll ask you the hard questions- WHO IS YOUR AUDIENCE? What kind of business are we really in now? Well, think again!! She’ll ask you to do your homework, Arrrgh! In the digital age, She will point out where we may be going in the wrong direction in our marketing and business model. Find out why
“The days of the stable, long-lasting business model are a thing of the past”.
Source: Avi Dan, Forbes

And Judy will help you rethink your marketing, self-promotion, who you are, what’s your best work, giving a clearer message, the trend-watch, the value of photography and how photography may have jumped from hobby/career to universal multiple languages. If you’re wondering where photography will be in 20-30 years like other industries of past and future such as Apple, then you shouldn’t pass up this opportunity to come and hear Judy share her insights of what she has learned from sitting among the leaders, movers and shakers in our photographic industry.

About the Speaker
A former president of the American Society of Media Photographers (ASMP), Herrmann is also a partner and founder of the Herrmann + Starke studio, specializing in digital still life and lifestyle photography for advertising and editorial clients. An Olympus Visionary since 2000, Herrmann lectures extensively about digital photography and sound business practices. She is an expert consultant on how to turn a passion for photography into a profession. Herrmann also developed an introduction to photography business practices program for the Olympus Meet the Pros lecture series and she often travels to ASMP chapters to present “I Need to Jumpstart My Business,” a seminar that helps photographers strategize on how to take their careers where they want to go. Herrmann recently won the International Photographic Council’s 2008 Leadership Award from the United Nations.

AND: We will have a special “People’s Choice” Image Competition. Members, plan to bring a PRINT with you! The print size can be your choice (does not have to be 16×20). It can be of any tangible material (i.e. NOT digital) — canvas, metal, paper, wood etc. Each member can enter one print, and it must be able to be displayed leaning against a wall on a tabletop, or leaning against a chair, or on an easel. (If it is a large print, therefore we recommend it be mounted.) Entries that cannot be displayed in a vertical fashion (standing up) cannot be entered as there will be no way for people to view them.

NOTE: If you are a business serving the professional photography industry and are interested in having a display table at this event, please email to julie (at) ppgba.org for Corporate Member information and other details.

Meeting INFO

7:00 P.M. – networking and hors d’oeuvres 7:30 P.M. – program starts, 9:15pm Image Competition

  • PPGBA members – no charge
  • APA-SF, ASMP-Norcal members – $15 at the door
  • Non-members – $25 at the door
  • Students – $15 at the door (must show current college/university I.D.)
    • (non-member difference may be applied towards PPGBA dues if redeemed within 30 days – therefore the meeting will be FREE to you if you join PPGBA…please save your meeting receipt for documentation of payment

Meeting Location

unless otherwise noted:

  • Best Western Plus Grosvenor Hotel, 380 S. Airport Blvd., S. San Francisco.
  • For directions, please call the hotel at 650/873-3200 or click on this link.

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About PPGBA

Since 1971, established, emerging and aspiring professional photographers in the San Francisco Bay Area and Northern California rely on PPGBA’s meetings, events and communications for the most up-to-date education, technical information, creative inspiration, networking and industry insights.

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PPGBA is an affiliate of the Professional Photographers of America.